Pay Per Click (PPC) advertising is a model of internet advertising where clients pay a fee for each time a user clicks an advert. Search engines such as Google and Bing offer PPC advertising to search engine users.
In this article I will cover the most common questions regarding the Google Ad Grants programme which offers qualifying charities up-to £7000 per month Google Ad credits to boost their charity.
Google Ad Grants is a scheme run by Google that provides a monthly credit for pay-per-click ads on its sites for registered charities. Ads can help to increase awareness of your charity, drive traffic to your site or boost donations.
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