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Search Engine Optimisation (SEO) is the practice of optimising a website to improve the rankings of said website / webpage in the Organic search results pages (SERP). SEO typically splits into two disciplines; Technical SEO which involves checking a sites structure and technical functionality to ensure compliance with best practices and On-Page SEO which checks individual pages and their content to ensure they are attractive to search engines.
If you’re not on the first page, you’re not in the game. According to a study by Backlinko, less than 1% of searchers click on a result from the second page of Google If your site isn’t optimised for search engines, you might as well not exist online. The good news? You can change that with the right SEO strategy.
The following 8 basic actions to take today to boost website SEO cover image alt tags, site speed, SSL certificates and utilising Google Lighthouse to boost the SEO rankings of an underperforming website quickly
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